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Lifeblend
Client
Lifeblend
Category
Brand Identity & Packaging
Role
Research, Brand Identity, Art Direction
Deliverables
Visual Identity, Packaging Concepts, Digital Applications
A refreshed identity for a wellness brand, designed to feel modern, cohesive, and distinctive.
Lifeblend is a wellness brand focused on personalized supplements and everyday health. I reimagined the existing visual identity, developing a more refined, distinctive, and flexible system.
The new identity centers on a custom L + leaf mark, bringing the two forms together into a simple, recognizable symbol. The system extends across packaging concepts and digital applications, creating a cohesive foundation for the brand as it grows.
