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Do Not Delete
Client
Extreme Music
Category
Brand Identity & Campaign Design
Role
Brand Identity, Art Direction, Campaign Design
Deliverables
Visual Identity, Album Artwork , Digital Campaigns, Motion
A visual identity for a new music label created in collaboration between Extreme Music and Zelig Sound.
Do Not Delete was launched as a home for experimental, boundary-pushing music with a strong visual point of view. I developed the label identity and visual system across its releases, using abstract imagery, geometric forms, and layered compositions to create a distinctive and adaptable visual language.
The identity extends across album artwork, digital campaigns, social media, promotional graphics, and motion, allowing the visual system to evolve across releases while remaining recognizably Do Not Delete.
