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Enviromental
Packaging
CLIENT: Various television shows, feature films, and commercials
• Hulu: Maggie Television Show
• Apple Commercials
• Blumhouse: Night Swim Feature Film
• Showtime: Minx Television Show
OVERVIEW: I crafted logos, product packaging, and key props that played an essential role in bringing the narrative and visual style of each project to life. Each project required a unique approach to designing elements integral to the story’s world. My work ranged from creating entirely new brands to designing packaging and props that could seamlessly exist in a specific setting, time period, or genre.
KEY ROLES & RESPONSIBILITIES: For an Apple commercial, I designed a custom logo for a coffee cart that balanced simplicity and charm. The client requested a hand-drawn feel, so I focused on clean, organic lines that ensured legibility while adding a touch of warmth and personality. The result was a logo that felt approachable and authentic, perfectly complementing the cart’s role in the commercial.
These key props were created to drive the main character's storyline forward. I was asked to create multiple wedding magazine covers and newspaper clippings to add to the character's fictitious world.
These brochures were made for a television show set in the mid-1970s. I was asked to create historically accurate brochures for a lobby in Las Vegas.
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