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KEY ROLES & RESPONSIBILITIES: I developed the visual identity for a newly launched music label, creating the logo, brand system, and creative assets for its rollout. My work included album artwork for the label’s debut releases, launch graphics and marketing materials, and motion design, including animated album visuals and a “vibe” video used to introduce the label across digital platforms.
Branding
Digital Marketing
Motion Graphics
CLIENT: SONY MUSIC / EXTREME MUSIC
OVERVIEW: Do_Not_Delete is a music label born from a collaboration between Extreme Music and Zelig Sounds. Built for composers, editors, and storytellers pushing beyond convention, the label delivers bold, contemporary music that ignites imagination and expands creative boundaries.
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